Gain a significant marketing edge by understanding the market for attention If attention were a commodity listed at the Chicago Board of Trade, it likely would’ve been one of the best investments over the last 35 years. Attention is not often thought of as a tangible commodity but we can gain insight by exploring it […]
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The more challenging the task, the more critical the plan. Effective marketing is increasingly difficult in today’s world because there is so much noise competing for your client’s attention. Attention spans have dropped and skepticism toward advertising is up. Ironically, few businesses invest the time to build a great marketing plan. Many businesses have trouble […]
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There’s something beautiful about a person willing to take the risk to build something new. It takes guts, grit, and a willingness to dream. People choose to go into business for many reasons but quite often the freedom to work for themselves and control their own destiny is high on the list. Ironically, many entrepreneurs […]
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