Marketing Consulting

Today, your ability to market—more than any other business skill—will determine your success. The amount of information noise we sift through daily is overwhelming. Some studies say the average American is exposed to as many as 3,000 advertisements every single day. This has led to a virtual arms race between advertisers, who are becoming more aggressive as their response rates drop, and consumers, who are becoming disengaged as their attention is increasingly fragmented by meaningless ads and sensationalized stories. The latest iteration of this battle involves consumers using ad-blockers and advertisers turning to native ads that attempt to blend into the main content.  In reality the resistance to ads and marketing is well-deserved. Many marketers have not respected the time and attention of their customers.

So how does your business overcome these challenges?

It is a complex question, but it starts with understanding that marketing has changed. Marketing is not just about advertising, but must become an integrated process that plays a role in everything from developing your product or service, hiring and training of your staff, to the complete experience of your customer (from the time the customer hears of your business to the first purchase and beyond).

In noise, businesses appear the same and consumers default to price alone to determine value and make decisions. The story your company tells and creates will determine if you breakthrough or are lost in the crowd. Marketing today requires you and your team to better understand your customers, competitors, and what unique value you bring to the world. It requires a compelling engaging message that is strategically placed, tracked, and distributed. It requires engagement, social media, content, and feedback. It is not enough to simply hire an ad agency, build better ads or find new places to put your ads, or even to train better salespeople. From the owner to every team member there must be an understanding and integration of marketing and communication that will drive your business to distinction and ultimately dominance in your market.

That is where we come in. At Growth Gizmo we help you develop the right marketing recipe that will help you break through the noise.  We don’t just give you a fish, we teach you how to fish. We put you in a position to maximize your strengths and minimize your costs. We teach and train both you and your leadership team, so you are not dependent on any outside organization or advertising firm and your marketing strategy itself becomes part of your competitive advantage.

Click here to learn more or to have Growth Gizmo review your marketing